Say BOO to B.O

October is here, so it’s time to embrace the spooky season. This Halloween, let’s face a fear scarier than Freddy Krueger or running into an ex—body odour. Don’t let B.O haunt you this Halloween with our limited edition Toffee Apple scent and spooky green case. You can keep the frightful smells at bay while enjoying a sweet, nostalgic scent. So, let’s dive into the science behind B.O. and discover how Fussy can banish those unwelcome odours.

What is B.O?

Body odour (B.O) is totally natural, and it’s not your fault. The real villains here? Bacteria. Yep, those little guys in your armpits feast on your sweat and turn it into eau de stink. Fun fact: your sweat doesn’t actually smell, it’s the bacteria throwing a wild party in your pits.

Your underarm microbiome is like a finely tuned ecosystem of good and bad bacteria. But here’s the kicker; we’re obsessed with being squeaky clean these days. Over-showering and scrubbing with soap wipes out good bacteria, allowing the stink-inducing ones to run wild.

Other factors like genetics, gland activity, diet, medications, stress, hormones, and health conditions such as diabetes, can all contribute to B.O Some of us are just naturally more, shall we say, fragrant—and that’s totally fine. 

How does Fussy beat B.O.?

Lactobacillus—that’s right, the probiotic you find in yoghurt—is our not-so-secret weapon. It works overtime to inhibit the growth of odour-causing bacteria, literally eating sweat for breakfast, lunch, and dinner while soothing sensitive skin. It gradually inhibits the growth of those pesky odour-causing bacteria. So every time you use your Fussy, you’ll be replenishing the good guys that have been washed away, refreshing your army of beneficial bacteria to fight off the bad ones.

Plus, we’re free from aluminium, parabens, and phthalates. Why? Because we believe in letting your body do its thing naturally, without the nasties that can disrupt your health.

Get ready to smell dead good this Halloween with our new Toffee Apple scent. This nostalgic and comforting fragrance features notes of crisp green apple and deep blackcurrant, wrapped in warming caramelised brown sugar. Plus a little treat we have also launched a matching limited edition Green case. 

Trust us, your armpits will thank you for ditching the frightful odours and harmful ingredients while embracing this delightful scent. Don’t miss out—order yours here.