Next Generation Deodorant
As seen on Dragons' Den - The sustainable deodorant backed by science. Try the UK's highest rated natural deodorant.
Reasons to be Fussy
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Natural ingredient
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24hr protection
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Vegan & Cruelty-free
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Backed by science
Loved by all the Dragons
In February 2022, Matt appeared on BBC Ones’s Dragons’ Den. Their pitch was well received and they received offers by Deborah Meaden and Peter Jones. You can relive that moment by watching our clip!
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Shop now
Natural, effective, and sustainable self-care products designed to banish single-use plastic from both your bathrooms and the ocean.
Loved by thousands of armpits
As seen in
Natural, reusable, eco-friendly bodycare products delivered straight to your armpits.
Call to action
Call to action
Our products are full of natural ingredients that care for your skin as well as the planet.
View ingredients
View ingredients
Case selection
- Durable
- Plastic-free refills
- Carbon-neutral
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