Believe the Fuss: We’ve Just Dropped Our First-Ever YouTube Ad

It’s time to battle BO in our fresh 90s inspired music video ft. none other than Dragon’s Den star Deborah Meaden. Yep, a full-blown music video set inside…an armpit? You heard that right. 

The BO Battle: Nature’s Finest vs. Aluminum Aliens

Our first-ever YouTube ad has everything you didn’t know you needed: Deborah Meaden showing off her dance moves, aluminium aliens, and an epic battle between nature’s finest and the toxic baddies. It’s anything but a “skip ad” moment.

In the armpit of an unsuspecting gym goer, our song begins. Fussy’s natural ingredients Grapefruit, Coconut, and $unflowwer, get into an epic rap battle with the pore-blocking aluminium found in more mainstream Antiperspirants. 

Why a Music Video?

We are definitely not playing by the boring old “buy-our-stuff” ad playbook. Who needs that when we can turn natural deodorant into an aluminium-smashing, BO-busting showdown with life-size fruits and flowers, all set to a 90’s inspired hip-hop track you’ll actually want to vibe to?

Oh, and We Pressed the Track on Vinyl

Not only that but we’ve also literally crushed our competitors - turning discarded plastic deodorant bottles from the big incumbent brands into a limited edition vinyl record…hand delivered to Unilever CEO by Matt. It’s the ultimate recycling flex, and we’re here for it.

Watch the full video here.