Next Generation Deodorant
🔥 As seen on Dragons' Den🔥.
Try the UK's highest rated natural deodorant.With plastic-free refills and natural, effective ingredients.
Reasons to be Fussy
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Natural ingredient
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24hr protection
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Vegan & Cruelty-free
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Backed by science
Loved By All
The Dragons
In February 2022, Matt appeared on BBC Ones’s Dragons’ Den. Their pitch was well received and they received offers by Deborah Meaden and Peter Jones. You can relive that moment by watching our clip!
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How it works
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1
Choose your case
Which eye-popping colour are you?
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2
Pick your scent
Choose your favourite refill scents
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3
One-time Purchase or Subscribe
Choose the plan that suits your pits.
Build your starter pack
Build your starter pack
Find us instore
Backed by science
Made by nature
Our probiotic deodorant neutralises odour-causing bacteria and is full of premium natural ingredients that care for your skin as well as the planet.
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