Believe the Fuss: We’ve Just Dropped Our First-Ever YouTube Ad
It’s time to battle BO in our fresh 90s inspired music video ft. none other than Dragon’s Den star Deborah Meaden. Yep, a full-blown music video set inside…an armpit? You heard that right.
Fussy becomes a Certified B-Corp
Fussy Deodorant has just become a certified B-Corp! Now, you might be wondering what that means, but don't worry, we're here to break it down for you.
The Ultimate Deodorant Test...Dragons' Den
Founder Matt gives us a behind the scenes on all things Dragons' Den.
Invest In Fussy And The Planet 💪🌍
That’s right, Fussy is offering the opportunity for our community (not just the bankers) to invest in Fussy from as little as £10.
Fussy Joins 1% For The Planet
1% for the planet was founded by Yvon Chouinard and Craig Mathews, who both decided to give 1% of their business sales back to the planet, even if their companies weren’t profitable.
A Home For Douglas
Meet Douglas 🎄. The star ⭐ of our new (and first ever) Christmas advert. What Douglas wants more than anything else is to be a family's Christmas Tree. But will he get what he wished for? Watch the full ad and find out!
Our Year In Numbers 2021
What a first 6 months it has been. Thank you to you and your wonderful armpits for helping in our mission of banishing single-use plastic from the bathroom. Here's our (half) year in numbers...
We Come In Peace 🕊
We mucked up. We ran some adverts online comparing our product to some Unilever products. And after a receiving an eloquently written legal letter from Unilever HQ, we made a peace offering to their CEO, Alan.
Designing the Single-Use Plastic Free Deodorant of the Future
Four friends and their life savings sat round a kitchen table sniffing essential oils and discussing how to design an eco-friendly deodorant. Sounds like the start of a good story - and it is.
The Vegan Deodorant Tackling. Our Big Plastic Problem
Every year over 3.2 billion single-use plastic deodorants are thrown away. Many end up in landfill or even worse our oceans.