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Reasons to be Fussy

  • Natural ingredients

  • 24hr protection

  • Vegan & Cruelty-free

  • Backed by science

How it works

  • 1

    Choose your case

    Which eye-popping colour are you?

  • 2

    Pick your scent

    Choose your favourite refill scents

  • 3

    One-time Purchase or Subscribe

    Choose the plan that suits your pits.

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Smell us instore

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Smell good
Do good
Feel good

With plastic-free compostable refills and a durable outer case that’s designed to last a lifetime, smelling good and doing good has never been so easy.

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The UK's Highest Rated Natural Deodorant

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Backed by science
Made by nature

Our probiotic deodorant neutralises odour-causing bacteria and is full of premium natural ingredients that care for your skin as well as the planet. 

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