About us
Hiya. We’re fussy for you and the planet.
We’re on a mission to banish single-use plastic from your bathroom. With simple, high-quality and effective personal care products that are backed by science not buzzwords.
From the kitchen table to armpits worldwide
When we noticed the huge amounts of single-use plastic used in everyday bathroom items like deodorant, we thought there had to be a better way - it turns out there is. We launched as a Kickstarter project in October 2020 where over 8,000 Fussy armpits joined our mission.
Sustainability without compromise
All too often you have to make a compromise when using sustainable products. When designing Fussy we set out to change this. Creating a simple, high-quality, sustainable natural deodorant that is as effective as it is beautiful to look at and use.
People, planet and armpits
Standing for the planet means standing for those that inhabit it too. We’re constantly trying to do better and raise our standards with the belief that by being Fussy we can create a better planet for everybody.